多模态视频语篇连贯的认知参照点阐释——以一则电视广告为例  

A Cognitive Reference Approach to Multimodal Discourse Coherence:Analysis of a TV Commercial

作　　者：程锦[1] 

机构地区：[1]洛阳师范学院,外国语学院,河南洛阳471022

出　　处：《河南科技大学学报（社会科学版）》2013年第5期75-77,共3页Journal of Henan University of Science & Technology(Social science)

摘　　要：多模态视频语篇是近年来多模态语篇研究的热点。认知参照点原则不限于分析语言符号系统的静态语篇,同样也可运用于分析动态多模态语篇(以电视广告为例)的连贯性及其内在连贯机制,而且,语篇的整体意义与连贯也能够依靠各模态和符号相互之间的共同作用来体现。Multimodal video discourse is a hot area of research these years. The principle of Cognitive Reference Point can be used to anylaze not only the static discourse which contains only one language symbol system, but also the coherence and inner coherent mechanism of multimodal video discourse （TV Commercial）. And modals and symbols have to work together to realize the whole meaning and coherence.

关 键 词：认知参照点 多模态语篇 连贯 

分 类 号：H0-06[语言文字—语言学]