我国旅游新业态研究进展及展望  

The Research Progress and Prospect on New Operational Types of Tourism of China

作　　者：张瑞真[1] 马晓冬[2] 

机构地区：[1]江苏师范大学区域与城市研究中心,江苏徐州221009 [2]江苏师范大学旅游研究所,江苏徐州221009

出　　处：《旅游论坛》2013年第4期53-58,共6页Tourism Forum

基　　金：国家自然科学基金项目(41071116);教育部人文社科项目(09YJC790225)阶段性研究成果

摘　　要：发展旅游新业态是调整产业结构、实现旅游产业升级和推进旅游可持续发展的新路径和方向,是满足人们不断变化的消费需求的业态创新。但是国内旅游新业态的理论研究滞后于实践发展,理论对现实的指导意义不强。基于CNKI对旅游新业态的文献检索,对旅游新业态的概念、内涵、产生机制、发展模式等进行总结,剖析了新的旅游业态的发展趋势;并在最后指出未来该领域应围绕制定新兴(型)旅游业态的标准、重视旅游业与相关产业的融合与发展、创新旅游营销学研究、注重效益产出等方面开展相关研究工作。Development of new operational types of tourism is a new path and direction to adjust the industrial structure, realize upgrading of tourism industry and promote the sustainable development of tourism, and it＇s a kind of form of operational types＇ innovation that the tourist market caters to the ever--changing consumption demand. But theory research of domestic new opera- tional types of tourism lags behind the practical development, and theory significance isn＇t enough to practice. Based on CNKI＇ literature retrieval, the paper summarizes the concept, connotation, driving mechanism and the developmental models of new op- eratlonal types of tourism, and it also analyzes the trends of new operational types of tourism. Finally, it points out that this field in the future should carry out relevant research work on formulating standards of new operational types of tourism, paying atten- tion to the integration and development of tourism and related industries, innovating tourism marketing＇ research and emphasizing beneficial output, etc.

关 键 词：旅游新业态 文献分析 驱动机制 发展趋势 研究展望 

分 类 号：F592[经济管理—旅游管理]