基于用户评论信息的服装类商品评价机制研究  

Study on the Evaluation Mechanism of Clothing Commodities Based on Online User Comments Information

作　　者：龙琼[1] 

机构地区：[1]北京服装学院商学院

出　　处：《纺织导报》2013年第10期106-106,108,109,共3页China Textile Leader

基　　金：2012北京市教委面上科技项目服装网络营销效果监测与评价系统开发及应用(KYJH02120207)

摘　　要：电子商务网站用户评论信息是生产商和销售商改进商品和服务的关键指标,也是未来购买相同产品客户的重要参考意见,具有重大的研究意义。本文针对服装类的网络商品提出了一种新的网络商品的评价机制,并对比当前购物商城评价方法与新评价方法的实验结果,从而证明了新机制更能够客观评价网络商品的优劣,更符合潜在用户对商品的认知需求。The user comments information on e-commerce website are key indicators to improve commodities and services for the producers and sellers,and they are an important reference to the same product buys for consumers.In this paper,new evaluation mechanism of network commodities for clothing commodity was put forward,and facts proved that the new method was more objective when evaluating the quality of online clothing commodities,compared with the current evaluation method.

关 键 词：电子商务 信息增益 绝对词频-倒排文档频率 

分 类 号：F724.6[经济管理—产业经济]