基于非市场战略视角的制度对企业战略选择的影响及其应对策略研究  

The Impact of Institution based on Non-market Strategy on Firms' Strategy Choice and Their Countermeasures

作　　者：谢佩洪[1] 吴志艳[1] 马卫民[2] 

机构地区：[1]上海对外经贸大学工商管理学院,上海201620 [2]上海财经大学商学院,上海200083

出　　处：《中国科技论坛》2013年第11期61-67,84,共8页Forum on Science and Technology in China

基　　金：国家自然科学基金青年项目"中国民营企业的非市场战略:基于组织与制度环境协同演化视角的实证研究"(71002067);上海市高校085工程项目(Z08511055)资助

摘　　要：本文首先从组织与制度环境协同演化的视角论述了转型时期企业战略选择的特殊性,即制度从外生变量变为内生变量;然后探讨了制度对企业战略选择的影响机理:合法性逻辑和效率逻辑;最后基于非市场战略的视角分析了企业应对制度环境的三种战略选择和六种具体策略。This paper describes the particularity of firms＇ strategic choices during transition economy from a co-evolution perspective of institution and organization environment, which is the institution from the exogenous variables into endogenous variables. Then, it dis- cusses influence mechanism on firms＇ strategic choice of institution： legitimacy logic and efficiency logic. Finally, from the non-market strategy perspective, it explains three strategic choices and six specific strategies of firms to cope with the institutional environment.

关 键 词：制度基础观 转型经济 战略选择 应对策略 非市场战略 

分 类 号：F270[经济管理—企业管理]