民办高校的品牌构建——以“十八大”提出的高等教育内涵式发展为视角  

Brand Establishment of Private Colleges——From the Pespective of Connotative Development of Higher Education put forward in the 18th National Congress of CPC

作　　者：宋丽娟[1] 杨晓培[1] 

机构地区：[1]江西服装学院,江西南昌330201

出　　处：《江西科技师范学院学报》2013年第5期99-103,共5页Journal of Nanchang Vocational & Technical Techers' College

基　　金：江西省高校人文社科项目"民办高校品牌建设研究--以江西省为例"(项目编号:JC1234)的阶段成果;江西省教育规划研究项目"近十年江西省民办高校品牌建设的特征研究"(项目编号:13YB169)的阶段成果;江西省高等学校教学改革研究课题"‘四能型’人才培养模式在管理课程中的价值及应用研究"(项目编号:JXJG-13-26-9)的阶段成果

摘　　要：随着全球经济一体化时代的到来和我国教育体制改革的不断深入,高等教育不自觉的被历史和现实地推入到了品牌博弈之中,品牌已成为学校赢得发展与未来的关键。十八大提出了"推动高等教育内涵式发展"的要求,使得民办高校进行品牌构建成为应然和必然,而明晰品牌构建的若干要素与进行品牌塑造的驱动尝试则对民办高校的未来发展更具价值。with the advent of the era of global economic integration and the deepening of the reform of education system in our country, higher education unconsciously is forced to face the band competition by history and reality. Brand has become the key for a school to win the development and the future. The 18th National Congress of CPC put forward the requirement of promoting the development of higher education connotation, which makes it necessary for private colleges to build their school brands. While better understanding some elements of brand building and branding attemption is more valuable for the future development of private colleges.

关 键 词：民办高校 品牌构建 内涵式发展 十八大报告 

分 类 号：G52[文化科学—教育学]