经济变迁语境下的艺术转型  

The Art Transformation in the Context of Economic Transition

作　　者：孙湘明[1] 潘萌[1] 

机构地区：[1]中南大学建筑与艺术学院,湖南长沙410083

出　　处：《包装学报》2013年第4期64-67,共4页Packaging Journal

基　　金：国家社会科学基金资助项目(13BGL159);中南大学研究生教育教学改革研究基金资助项目(2012zyzh003)

摘　　要：现代社会的经济变迁主要经历了产业整合、营销整合和文化整合3个阶段。在产业整合论影响下,艺术转化为一种产品,由个体创作转变为企业生产,并形成了完整的艺术产业链;在营销整合论的影响下,艺术转化为一种商品,形成了艺术市场、艺术策划等营销模式;在文化整合论的影响下,艺术成为一种新的文化现象,并以消费文化和视觉文化的形式呈现出来。The transition of economy went through three stages of industrial integration, marketing integration and cultural integration. Under the influence of industrial integration theory, art is converted into a product and produced by enterprises from original individual creation with the completion of an industrial chain of art. Then art becomes a commodity influenced by marketing integration theory with the formation of marketing modes of the art market and art planning. Art develops into a new cultural phenomenon with the manifestation in.the forms of consumer culture and visual culture under the influence of cultural integration theory.

关 键 词：经济变迁 艺术转型 产业整合 营销整合 文化整合 

分 类 号：J0-05[艺术—艺术理论]