创业板企业技术创新与市场营销对盈利水平的影响  

A Study on the Influence of Technological Innovation of Chinese GEM & Marketing on the Level of Profitability

作　　者：刘小元[1] 

机构地区：[1]中央财经大学商学院

出　　处：《广西民族大学学报（哲学社会科学版）》2013年第5期160-165,共6页JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION

基　　金：国家自然科学基金项目(项目编号:71072023;71102121);国家社会科学基金项目(项目编号:12BGL011)

摘　　要：构建了企业成长的技术创新一市场营销二维分析框架，基于2009～2011年创业板企业数据，实证研究了技术创新、市场营销以及两者交互作用对中小企业盈利水平的影响。研究发现，企业技术创新和市场营销不仅与当期的盈利水平显著正相关，而且还正向影响滞后期的企业盈利水平，表明技术创新和市场营销是企业成长的动力机制。同时还证实技术创新与市场营销对企业盈利的影响是相互替代的。A two-dimensional analytic framework for growth enterprises＇ technological innovation ＆ marketing is constructed. Based on data collected from Growth Enterprises Market （GEM） （2009-2011）, an empirical study is conducted on the influence of the interactive effect of technological innovation marketing on small and medium-sized enterprises＇ level of profitability. It is found that technological innovation ＆ marketing has a positive correlation with enterpriseff level of profitability as well as with that in lag phase. The result shows that technological innovation ＆ marketing is the driving force for the growth of enterprises and it also proves the technological innovation ＆ marketing has an alternative influence .on enterprises＇ level of profitability.

关 键 词：中小企业 技术创新 市场营销 企业盈利 

分 类 号：F270[经济管理—企业管理]