论服装设计类课程教学中加强市场细分观念的重要性  

On the Importance of Strengthening the Concept of Market Segmentation in the Costume Design Courses Teaching

作　　者：王明明[1] 

机构地区：[1]上海工程技术大学,上海201620

出　　处：《科教导刊》2013年第27期95-95,105,共2页The Guide Of Science & Education

摘　　要：针对更细分的市场来设计服饰产品是未来服装设计的必然,因此在服装设计的教学中只教学生设计原理和服装制作工艺,已经远远不能满足服装公司对设计人才的要求,服装设计师需要充分了解所属品牌的市场定位,结合自己的设计创新能力,这样才能设计出消费者接受的产品.For more segments of the market to design apparel products is inevitable of the future fashion design, so in fashion design, in addition to teaching students design principles and garment production process, has been far from satisfying the clothing company requirements for the design personnel, fashion designers needed to fully understand owned brand, market positioning, combined with their innovative design capabilities, in order to design products accepted by consumers.

关 键 词：服装设计 市场细分 艺术 产品 

分 类 号：G424[文化科学—课程与教学论]