考虑水平溢出时下游企业合作研发的价格策略分析  

A Pricing Strategy Analysis of downstream firms R&D collaboration Based on Vertical Spillover

作　　者：朱鑫榕[1] 

机构地区：[1]中国人民大学商学院,北京100872

出　　处：《经济问题》2013年第11期100-103,共4页On Economic Problems

基　　金：国家自然科学基金项目(71103064);教育部人文社科基金项目(11YJC630095);中国博士后科学基金项目(2012M511154)

摘　　要：在二级产业链内下游企业进行合作研发条件下,对比分析了固定价格和浮动价格策略下的整体研发效果,并讨论了水平溢出对整体研发效果的影响。研究结果表明:在两种价格策略下,下游企业研发产出和最终产品产量,以及上、下游企业的利润都会随着水平溢出的增加而增加;与浮动价格策略相比,在固定价格策略下,下游企业的研发产出效果更优,最终产品产量更大,上、下游企业利润更高;水平溢出效应越大,选择固定价格策略对上下游企业越有利。This paper establishes a R＆D collaboration model in a two -level supply chain, which consists of one upstream enterprise and two downstream enterprises. Then we discuss the effects of pricing strategy and hori- zontal spillover on the R＆D activities of downstream firms. The results show that under floating - price or fixed - price strategy, horizontal spillover always has positive impacts on the R＆D output and product quantity of down- stream enterprises, and the profit of both upstream and downstream firms. Compared with floating -price strategy, under fixed - price strategy, downstream firms＇ R＆D output and product quantity are bigger, the profit of both up- stream and downstream firms are higher. The bigger is horizontal spillover, the better strategy is fixed - price, under which both upstream and downstream firms should gain more profit.

关 键 词：二级产业链 合作研发 水平溢出 价格策略 

分 类 号：F274[经济管理—企业管理]