LED照明企业商业模式创新路径研究  

Research on Innovation Approaches of LED Enterprise Business Model

作　　者：吴琨[1] 王梦瑶[1] 

机构地区：[1]南京工业大学经济与管理学院,江苏南京210009

出　　处：《科技管理研究》2013年第21期6-8,28,共4页Science and Technology Management Research

基　　金：江苏省社科基金项目"江苏战略性新兴产业培育与发展的支撑体系研究"(12EYD018)

摘　　要：对商业模式的创新有助于我国LED照明企业把握新机遇,增强国际竞争力。对现有商业模式创新路径的研究进行梳理,针对我国LED照明企业目前存在的问题,以价值链和商业模式构成要素为切入点,从价值链、目标消费者需求、产品和服务、营销策略和战略方向五个方面提出了LED照明企业商业模式创新路径。LED照明企业可以根据自身情况,有选择、阶段性地建立起自己独特的商业模式,实现持续盈利。Business model innovation helps LED enterprises in China grasp new opportunities and enhance their internation- al competitiveness. The study sorts out the current business model innovation route. In view of the existing problems in LED enterprises in China and starting with the value chain and the elements of business model, the business model innovation route for LED enterprises is proposed from the perspective of value chain, target consumer demand, products and services, marketing strategy and strategic direction. LED lighting companies may, in light of their actual situation, set up their own unique business model selectively and periodically to achieve profitable revenue growth.

关 键 词：商业模式 价值链 创新路径 LED照明产业 盈利 

分 类 号：F272.3[经济管理—企业管理] TM923.34[经济管理—国民经济]