中小微企业履行社会责任的现状及对策研究  

Research on the Current Situation of Small and Medium-sized Enterprises' Social Responsibilities and Its Countermeasures

作　　者：王文彬[1] 李辉[2] 

机构地区：[1]中国人民大学商学院,北京100872 [2]中国人民公安大学公安管理学院,北京100038

出　　处：《当代经济管理》2013年第11期27-30,共4页Contemporary Economic Management

基　　金：国家自然科学基金项目<企业社会责任影响消费者品牌态度的内化机制研究--社会认同和互惠理论视角>(71272153)

摘　　要：当前,中小微企业已经成为我国经济发展的主体力量,但由于自身的原因或者及国家经济法制环境的原因,中小微企业在履行社会责任存在一些问题。基于利益相关者理论,从产品、员工、产业链、政府和环境等五个方面,论述中小微企业履行社会责任的现状。通过分析中小微企业履行社会责任中存在的问题,针对性的提出相应的对策。Currently, medium and small and micro-sized enterprises have become the main force of China＇s economic development. But due to their own reasons or reasons of national economy and legal environment, medium and small and micro-sized enterprises have some problems in fulfilling their social responsibility. Based on stakeholder theory, this paper discusses the status quo of medium and small and micro-sized enterprises fulfilling their social responsibility from five aspects of products, employees, industrial chain, government and the environment. By analyzing problems in medium and small and micro-sized enterprises fulfilling their social responsibility, this paper puts forward some targeted appropriate countermeasures.

关 键 词：中小微企业 企业社会责任 现状及对策 

分 类 号：F270[经济管理—企业管理]