异质性创业机会的识别与开发——两家母婴用品企业的案例研究  

Identification and Exploitation of Heterogeneous Entrepreneurial Opportunities:Case Study of Two Maternal and Child Supplies Companies

作　　者：杜晶晶[1,2] 丁栋虹[1] 

机构地区：[1]中国科学技术大学管理学院,合肥230026 [2]安徽财经大学工商管理学院,安徽蚌埠233030

出　　处：《管理案例研究与评论》2013年第5期369-379,共11页Journal of Management Case Studies

基　　金：国家社会科学基金项目"企业社会创业过程及其管理策略研究"(12BGL022);安徽省高校人文社科重点研究基地招标项目"安徽省地方本科院校大学生创业素质构成体系研究"(SK2012B609)

摘　　要：创业机会作为创业研究领域的核心议题,本身又是一个充满争议的概念。本文结合时代背景,以母婴用品行业两家成功的企业为案例,得出在复杂动荡的外部环境下,不同知识属性的创业机会的价值创造潜力是不同的,外显性机会要真正内化成企业独特的内隐性机会才能实现其价值。同时结合机会的识别与开发过程说明人与机会、组织条件等的深层次匹配,是产生创业绩效差异的重要因素。As a central topic in entrepreneurial troversial concept. Taking into consideration studies, entrepreneurial opportunity itself is a con- the background of modern competition, the paper uses case study of two successful maternal and child supplies companies to demonstrate that op- portunities with different knowledge attributes have different value creation potentials in complex and turbulent external environment. Only by converting to implicit opportunities that are specific to the enterprise can explicit opportunities realize their value. The paper also points out that in the process of opportunity identification and exploitation, a better match between people, oppor- tunity and organization is a determining factor in entrepreneurial performance.

关 键 词：创业机会 异质性 外显性机会 内隐性机会 母婴行业 

分 类 号：F270[经济管理—企业管理]