外部知识流入促进产品创新绩效:企业创意的观点  

External Knowledge Inflow Promotes Product Innovation Performance from the Perspective of Business Creativity

作　　者：程聪[1,2] 谢洪明[1,3] 杨英楠[4] 陈盈[3] 

机构地区：[1]浙江工业大学中国中小企业研究院,浙江杭州310023 [2]浙江省哲学社会科学重点研究基地"技术创新与企业国际化研究中心",浙江杭州310023 [3]浙江工业大学经贸管理学院,浙江杭州310023 [4]浙江大学工程管理研究所,浙江杭州310058

出　　处：《管理工程学报》2013年第4期103-109,118,共8页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金面上资助项目(70972108;71102083);浙江省自然科学杰出青年基金资助项目(LR12G02001);浙江省研究生科研创新资助项目(G1209107010521)

摘　　要：企业创意在企业产品创新实践中扮演着重要角色,本研究以浙江省436家民营企业为调研对象分析了外部知识流入、企业创意对于企业产品创新绩效的影响作用。实证结果表明:企业创意在外部知识流入与产品创新绩效之间具有中介作用,并且不同类型的企业创意所产生的中介效果差异较大;此外,企业规模与企业研发投入在企业创意与产品创新绩效之间的影响作用也不相同。研究还发现,企业外部环境不确定性越高,其对外部技术知识流入促进企业产品创意的阻碍作用越大,而其对外部市场知识流入促进企业营销创意却起到推动作用;同时,高度不确定性的企业外部环境将有利于企业创意推动产品创新绩效的提高。External knowledge inflow is an innovation process because it enables a company to absorb and use knowledge from the external environment. External knowledge has profound effect on business product innovation. This effect is mainly displayed in the following two aspects ： （ 1 ） providing a solid knowledge base for R＆D activities by obtaining the latest market information, and （ 2 ） integrating both internal and external knowledge and transforming them into innovative ideas. However, most previous researches focus on external knowledge inflow＇s direct impact on product innovation and ignore its potential influence on corporate creativity. To close the knowledge gap, this paper analyses the impact of external knowledge inflow on the innovation performance of new products via corporate creativity. Firstly, this paper explains the formation of corporate creativity and points out the distinction between corporate creativity and corporate innovation. We illustrate that corporate creativity is the ＂activity＂ which is not putting into practice with the intention and corporate innovation is the activity taking place via corporate creativity. Secondly, this paper classifies corporate creativity into two dimensions -- product creativity and marketing creativity, and categorizes external knowledge into the dimensions of technological knowledge and marketing knowledge. This paper further discusses the mechanism of external knowledge and corporate creativity that can be used to increase the performance of new product innovation. In the theoretical model building part, the paper proposes seven theoretical assumptions about the relationship among external knowledge inflow, corporate creativity, product innovation, a variety of parametric and nonparametric statistical methods. The results of statistical analysis are presented in figures and tables to improve our understanding. The empirical results show that corporate creativity has a mediation effect on the relationships between external knowledge inflow and

关 键 词：外部技术知识流入 外部市场知识流入 企业产品创意 企业营销创意 产品创新绩效 

分 类 号：F271[经济管理—企业管理]