国际医疗旅游主要东道国战略定位比较分析  

Comparative analysis on the strategic orientation for major host countries in medical tourism

作　　者：侯胜田[1] 刘华云[1] 张永康[1] 

机构地区：[1]北京中医药大学

出　　处：《中国医院》2013年第12期25-27,共3页Chinese Hospitals

基　　金：北京市重点学科:中医人文学(医院文化)项目资助(2010);国家中医药管理局中医药重点学科:中医文化学项目资助(2012)

摘　　要：随着医疗旅游业的快速发展,全球范围内已经涌现出几大医疗旅游主要东道国。研究发现,这些世界医疗旅游强国的医疗旅游产业都得到了政府的强力支持并具有明确的发展战略定位。本文梳理总结了医疗旅游主要东道国的发展概况,并对国际医疗旅游主要东道国的战略定位进行了比较分析,以期对正在发展中的中国医疗旅游产业战略定位提供有益借鉴。As the rapid development of medical tourism industry in the world, some successful medical tourism host countries are burgeoning. These countries have received strong support from governments and all of them have formulated clear national strategies. With a summary of the development of major host countries, this paper presents a comparison and analysis of their positioning strategies. The research findings are helpful to the current efforts to formulate the strategy of China＇s medical tourism industry.

关 键 词：医疗旅游 东道国 战略定位 

分 类 号：R-013[医药卫生]