网络时代中国旅行社如何培育核心竞争力——以“广之旅”和“南湖国旅”为例  

How to Cultivate the Core Competence of Chinese Travel Agency Under Network Time—A Case Study of GZL and Nanhu

作　　者：杨勇军[1] 匡建国[1] 

机构地区：[1]广东白云学院管理学院,广东广州510450

出　　处：《改革与战略》2013年第11期50-53,共4页Reformation & Strategy

基　　金：广东白云学院课题"旅行社企业核心竞争力研究"(项目编号:BYKY201235)阶段性研究成果

摘　　要：旅游业综合带动经济能力强,国务院将旅游业确立为国民经济的战略性支柱产业和令人民群众满意的现代服务业。我国传统旅行社企业数量多、竞争激烈、服务水平参差不齐。网络时代在线旅游业务蓬勃发展,传统旅行社企业除了要转型发展有竞争力的多业态集团模式,更要培育创新、诚信的企业文化作为企业核心竞争力。The tourism industry leads comprehensive economic going ahead. The state department established tourism as a strategic pillar industry of the national economy and the modem service industry people satisfied with. China has many traditional travel agency enterprises, the fierce competition, service level is uneven. Under network time online travel business is growing vigorous. Traditional travel agency enterprises don＇t only transfer to group management more competitive mode, but also to cultivate innovation, honest of the corporate culture as the core competitiveness of enterprises.

关 键 词：旅行社 核心竞争力 核心价值观 创新 

分 类 号：F270[经济管理—企业管理]