基于AE的视频广告与动漫广告组合技术  

Combination Technology of Video Advertising and Animation Advertising Based on AE

作　　者：魏三强[1] 程家超[1] 张超[1] 侯舞阳[1,2] 刘江 

机构地区：[1]宿州职业技术学院计算机信息系,安徽宿州234101 [2]北京电影学院动画学院,北京100088 [3]宿州凹凸广告传媒公司,安徽宿州234000

出　　处：《吉首大学学报（自然科学版）》2013年第3期21-24,30,共5页Journal of Jishou University(Natural Sciences Edition)

基　　金：安徽省高校省级自然科学基金资助项目(KJ2012Z405);安徽省教育厅省级教学研究项目(2012jyxm681);国家自然科学基金资助项目(60972040)

摘　　要：研究视频广告与动漫广告的组合技术,创作出更加新颖、精美、吸引观众眼球的广告片,具有现实意义.运用AE软件的"假配真"、"穿插"、"仿三维"、动态影像跟踪、抠像、广告画面稳定等功能,将视频广告与动漫广告巧妙地组合在一起,构成一种新型的组合型广告.与传统的广告相比,组合型广告具有生动性、时尚性、趣味性等独到的优势,故市场投放与推广前景良好.It is significant to study the combination technology of video advertising and animation advertising,so as to create more innovative,more attractive,more appealing,and more elegant advertisement.The use of AE software ＂false and true＂,＂penetration＂,＂imitation of 3D＂,dynamic image tracking,keying,advertising picture stability and other functions can make a delicate combination of the video advertising and animation advertising to constitute a new combination advertising.Compared with traditional advertising,combination advertising has the advantages of vitality,fashion,and fun,so it has a good market and promotion prospects.

关 键 词：AE 视频广告 动漫广告 组合型广告 

分 类 号：TP31[自动化与计算机技术—计算机软件与理论]