基于“教学做一体化”的高职《品牌管理》实训项目选择  

Selection of Training Programs for Brand Management Based on "Integration of Teaching-Learning-Practice Model"

作　　者：朱元华[1] 

机构地区：[1]安徽财贸职业学院,合肥230601

出　　处：《价值工程》2013年第36期307-308,共2页Value Engineering

基　　金：2012年度院级教学质量与教学改革工程项目(acmjy 1225)

摘　　要：教学做一体化模式以培养职业技能为目标,注重训练学生的实际操作能力,"做"是该模式的核心。以教学做一体化模式为背景,分析了实训对于该模式的重要性,提出《品牌管理》课程选择实训项目的基本原则,并以此为指导确定了该课程的具体实训项目。Integration of teaching-learning-practice model aims at developing students＇ vocational skills and attaches importance to their practical capability. Taking integration of teaching-learning-practice model as background, this paper analyzes the importance of training, puts forward the basic principles of selecting training programs for brand management, depending on which establishes several training programs.

关 键 词：教学做一体化 职业技能 实训项目 

分 类 号：G642.0[文化科学—高等教育学]