足球世界杯的舆论场域与文化传播  

The Field of Public Opinion and Cross-Cultural Communication in FIFA World Cup

作　　者：骆正林[1] 

机构地区：[1]南京师范大学新闻与传播学院,江苏南京210097

出　　处：《北京体育大学学报》2013年第11期44-49,101,共7页Journal of Beijing Sport University

基　　金：国家社会科学基金青年项目"新形势下的舆论引导新格局研究"(07CXW001)

摘　　要：采取跨学科研究、文化研究的方法,借鉴社会学、传播学中"舆论场"的概念,把足球世界杯看成一个跨文化交流的"舆论场"。研究根据世界杯期间信息交流的渠道、层次和空间的不同,将世界杯舆论场划分为驻地场域、赛场场域、媒体场域和生活场域四个分场域。然后对四个场域进行了逐一分析,分别指出了每个场域的文化传播规律,描绘出每个场域文化交流的路径。通过对四个层次的深入剖析,揭示了足球世界杯所蕴含的精神和文化价值。研究认为足球世界杯促进了世界文化的交流,传播了现代足球精神,宣传了东道国形象,更让人类在交流中实现了文化协同。研究成果对我国今后举办重大体育比赛,通过重大比赛宣传国家形象、提升国家软实力,提供了很多的参考和借鉴。Using the method of interdisciplinary study and imitating the concept of ＂field of public opinion＂ in so- ciology and communication studies, this paper regards the FIFA World Cup as a field of public opinion of cross- cultural communication. According to the different space and level of information communication during World Cup, we divided the field of public opinion of the World Cup into resident field, match field, media field and liv- ing field. Then this paper analyzed the rule of cultural dissemination and the path of cultural exchange of each filed, and revealed the spiritual and cultural value contained on World Cup. This paper suggests that World Cup promotes the exchange of world culture, spreads the spirit of football, disseminates the image of host country and achieves cultural synergy in communication. The result of this research provides some reference for hosting major sport games and disseminating national image and promoting national soft power of China in the future.

关 键 词：足球世界杯 跨文化传播 舆论场域 文化传播 文化交流 比赛城市 国家形象 

分 类 号：G843[文化科学—体育训练]