论书籍封面设计中汉字的创意设计  

On the Creative Design of Chinese Character in the Book Cover Design

作　　者：王宏香[1] 

机构地区：[1]西安美术学院,西安710065

出　　处：《包装工程》2013年第24期25-27,45,共4页Packaging Engineering

摘　　要：通过分析了汉字图形化、装饰化、简约化、融合化的创作方法,对封面设计中汉字的创意形式和方法进行了探讨,剖析了汉字创意设计中所蕴涵的文化内涵及审美意蕴,表明了创意汉字作为书籍封面设计的元素,不仅提升了书籍的文化品位,还使汉字的美得到了传承。Through analysis of character graphical, decorative, simplification, convergence and other creative methods, it discussed the creative forms and methods of Chinese characters in cover design, analyzed the cultural connotation and aesthetic meaning in Chinese characters creative design showing that creative character as a book cover design elements, not only to enhance the cultural quality of the books, and so get the beauty of character.

关 键 词：文化性 汉字创意 图形语言 装饰美 

分 类 号：J524.5[艺术—艺术设计]