市场营销攻心战略——品牌定位  

Marketing Strategy——Brand Positioning

作　　者：孙金一 

机构地区：[1]天津城市职业学院,天津300250

出　　处：《天津职业院校联合学报》2013年第9期53-55,共3页Journal of Tianjin Vocational Institutes

摘　　要：定位是指品牌在顾客大脑里建立地位。定位是一种方法论,它贯穿于整个营销过程,决定了市场竞争的成败。本文从品牌作为商业竞争的基本单位入手分析,明确定位是以消费者大脑为中心,解析品牌定位攻心战略的三个层次。Positioning means the place the brand takes in customer＇s mind.Positioning is a method theory that is through the whole process of marketing and decides the result of market competition.This paper discusses it from brand that is the basic unit of business competition,makes clear that positioning is based on customer＇s mind and analyzes the three level of brand positioning strategy.

关 键 词：定位 品牌 市场营销战略 

分 类 号：F713.54[经济管理—市场营销]