商帮文化与文艺传播的视界融合  

Integration of Commercial Group Culture and Art Communication

作　　者：丁红[1] 

机构地区：[1]湖南商学院,湖南长沙410205

出　　处：《保定学院学报》2013年第6期90-95,共6页Journal of Baoding University

基　　金：湖南省哲学社会科学基金重点委托项目"长株潭试验区文化产业可持续发展策略研究"(11WTB26)

摘　　要：商帮文化在我国有着深厚的根基,它不仅成就了无数的商人,同时也在商人们最辉煌的时候将他们家乡的风俗习惯、人文地理传播到了全国各地。中国自古就有"无徽不成镇"的说法,徽商作为商帮中璀璨的明珠,在商帮文化的文艺传播过程中占据了重要位置。Commercial group culture has deep root in China, which not only made many businessman achieve their success, but also spread the customs, human geography of their hometown when they reached the summit of their life. Since ancient times, China had an old saying ＂A place will not be called as a town if there isn＇t person from Hui＂. Businessman of Hnl is regarded as a bright pearl in the business group culture, which plays a significant role in the communication of commercial culture.

关 键 词：文艺传播 商帮文化 文化产业 徽商 胡雪岩 

分 类 号：I0-05[文学—文学理论]