我国会展业发展的问题与策略——基于德国会展业之借鉴  

Problem and Strategy on the Development of China's Exhibition Industry: Based on the Reference from Germany's Exhibition Industry

作　　者：黄玉妹[1] 

机构地区：[1]厦门理工学院文化传播系,福建厦门361024

出　　处：《福建江夏学院学报》2012年第5期8-12,共5页Journal of Fujian Jiangxia University

基　　金：2011年福州市中国特色社会主义理论体系研究基地重点课题(榕委宣综(2011)45号)

摘　　要：我国会展业在发展过程中存在会展业领导体制不够顺畅、会展业基础性工作比较薄弱等问题,在一定程度上阻滞了会展业快速健康的发展。而德国会展经济较为发达,协会与政府部门协力合作,注重培育展会品牌,加强资本运营,向海外扩张会展市场份额等方面的经验可以为我国会展业的发展提供借鉴。当前,我国要着重明确政府自身的角色定位,尽快建成全国会展行业协会,培育一批有竞争力的品牌展会和会展公司,重视高科技在会展业中的运用,以促进我国会展业良性发展。The rapid and healthy development of China＇s exhibition industry is blocked by： hindered leadership structure and weak infrastructure construction. Exhibition economy in Germany is more developed, guild and government work together to focus on nurturing the exhibition brand, strengthening capital operation, expanding overseas market, which provides us a reference. At present, we should focus on clarifying Chinese government＇s role, establishing the National Exhibition Industry Association ASAP, cultivating a group of competitive brand and companies, emphasizing on the use of high-tech in exhibition industry, in order to promote the sound development of China＇s exhibition industry.

关 键 词：会展经济 资本运营 品牌展会 网络技术 

分 类 号：F713.83[经济管理—广告]