市场·品牌·营销  

Market,Famous Brand and Marketing

作　　者：沈青[1] 董振平 

机构地区：[1]杭州商学院企业管理系,浙江杭州310035 [2]浙江省石油公司,浙江杭州310009

出　　处：《内蒙古大学学报（哲学社会科学版）》2000年第6期17-20,共4页Journal of Inner Mongolia University(Philosophy and Social Sciences)

摘　　要：以市场为导向 ,已经成为现代企业最高的管理哲学 ,得市场者得天下。成功的企业已由传统的产品经营发展到培育和争创知名品牌以提高市场竞争能力的品牌经营 ;提升企业的品牌价值 ,实际上就是企业资产最大的保值增值。企业要发展壮大 ,还必须健全市场营销网络 ,建设一支优秀的市场营销队伍 ,以便掌握市场的主动权 。To navigate business by market has become the highest philosophy in management as whoever gains market will be successful.Some successful enterprises have changed their traditional product management to famous brand management in order to enhance competetion.To promote the value of an enterprise′s famous brand,is in fact, to keep the value of company′s capital.An enterprise should construct a market network and train super marketing personnel so as to be active in marketing and further strengthen and enlarge the gained market.\;

关 键 词：市场 品牌 市场营销 企业 品牌价值 品牌战略 

分 类 号：F713.50[经济管理—市场营销] F272.3[经济管理—产业经济]