煤炭企业市场营销模式及创新发展趋势  

Coal Enterprise Market Marketing Pattern and Innovation Trend

作　　者：靳素君[1] 

机构地区：[1]鹤壁职业技术学院,河南鹤壁458030

出　　处：《煤炭技术》2013年第12期213-214,共2页Coal Technology

基　　金：河南省科技厅软科学课题(132400410637)

摘　　要：我国是一个资源大国,十分注重煤炭企业的综合发展。面对越来越严峻的市场竞争,必须认识到煤炭是一种不可再生资源,不仅要考虑到很多市场大环境的竞争压力,还要尽可能地提高自身产品的质量,从市场营销模式入手,紧抓时代发展的脉搏,从创新的角度去分析世界市场的走向,以保证我国煤炭企业的可持续发展。China is a resource big country, attaches great importance to the comprehensive development of coal enterprises. In the face of increasingly severe market competition, must recognize that coal is a non-renewable resources, should not only consider the environment a lot of market competition, and try to improve their product quality, starting from the market marketing mode, grasp the pulse of the times, to analyze to the world market from the point of view of innovation, in order to guarantee the sustainable development of coal enterprises in china.

关 键 词：煤矿企业 营销 市场经济 

分 类 号：F274[经济管理—企业管理]