武夷山大学生假日旅游市场营销策略分析  

An Analysis on Holiday Tourism Marketing Strategy from College Students in Wuyishan

作　　者：黄丽娟[1] 王龙霹 

机构地区：[1]武夷学院旅游学院,福建武夷山354300 [2]武夷山铁路旅行社,福建武夷山354300

出　　处：《武夷学院学报》2013年第4期57-60,共4页Journal of Wuyi University

摘　　要：大学生假日旅游市场开发是个研究热点。通过抽样调查,发现武夷山大学生旅游产品价格高,景点分散,旅游基础设施差等。望武夷山旅游企业采取灵活的价格策略、精心组合旅游产品、设计销售渠道,建立一个完整的武夷山大学生假日旅游产品的营销、支持和供给系统。College Students＂ holiday tourism market development is a research hotspot.Conducted a sample survey to the college stu- dents of Wuyishan and college students travel to Wuyishan, found the high price of tourism products, attractions scattered and poor tourism infrastructure, expect Wuyishan tourism enterprises to adopt a flexible price strategy, careful combination of tourism products, de- sign and sales channels, establish a complete college students of Wuyishan holiday tourism products marketing, support and supply sys- tem.

关 键 词：武夷山 大学生 假日旅游 

分 类 号：F592.757[经济管理—旅游管理]