绿色分销商的选择研究  

Research on the Choice of Green Distributors

作　　者：田亚欢 陈阳[1] 

机构地区：[1]长沙理工大学经济与管理学院,湖南长沙410076

出　　处：《物流科技》2013年第12期93-94,111,共3页Logistics Sci-Tech

摘　　要：分销商是制造企业与客户之间的纽带,分销商的选择是企业的分销渠道设计的重要环节之一。随着可持续发展深入人心,绿色因素也会逐渐纳入分销商选择的评价因素之中。文章基于灰色系统理论,利用灰色层次关联分析建立分销商选择模型,为决策者进行绿色分销商选择提供依据。Distributor is the glue between manufacturers and customers, distributor selection is an important part of the design of enterprise distribution channels. With the sustainable development deeply rooted in the hearts of the people, green factors gradually become one of the evaluation factors of dis- tributor selection. Based on the grey system theory and gray relational analysis, distributor selection model is established, and provide the basis for decision makers to choose.

关 键 词：绿色分销商 灰色层次关联分析 选择 

分 类 号：F273.7[经济管理—企业管理]