冬奥会会徽设计的审美价值研究  

Research on the Aesthetics Value of the Winter Olympic Emblem Design

作　　者：白铂[1] 印文晟[1] 金喜添[1] 

机构地区：[1]哈尔滨理工大学体育部,黑龙江哈尔滨150080

出　　处：《哈尔滨体育学院学报》2013年第5期58-62,共5页Journal of Harbin Sport University

基　　金：黑龙江省教育厅人文社会科学项目(面上项目;项目编号:12532062)

摘　　要：文章采用文献资料、比较分析等研究方法,以历届冬奥会会徽作为研究对象,从符号学、美学的视角解读冬奥会会徽中的奥运人文精神,并进一步探讨冬奥会会徽的审美发展趋势,丰富冬奥会视觉形象系统的理论研究,为冬奥会在视觉形象设计上更好地体现自身审美价值和社会功能提供新思路。As the research subjects of the entire past Winter Olympic Games emblem,this paper using the methods of documentary and comparative analysis to explain the esthetic value of Olympic spirit of the Winter Olympic Games emblem by semiotics and esthetics and further explore the development trend of the winter Olympic Games emblem.The purpose of this paper is enrich the theory of visual image system of the Winter Olympic Games in order to provide new ideas for designing the visual image of the winter Olympic games to better reflect its aesthetic value and social functions.

关 键 词：冬奥会 会徽 设计 审美价值 

分 类 号：G80-05[文化科学—运动人体科学]