新产品开发风险评价与决策方法研究  

Evaluation of Risks in new Product Development and Investment Decision

作　　者：周秀丽[1] 王旭[1] 

机构地区：[1]重庆大学机械工程学院,重庆400044

出　　处：《工业工程与管理》2000年第6期26-28,33,共4页Industrial Engineering and Management

摘　　要：分析、归纳了影响新产品开发的风险因素 ,并建立了新产品开发风险评价指标体系 ,采用专家评分和加权求和的方法对它进行了评价。在投资决策中 ,根据风险因素和战略效益的影响进行了综合投资决策评价 ,以达到减小。Evaluation of risks in new product development (NPD) is reached through the analysis and induction of NPD risk factors, the establishment of NPD risk assessment system, the experts' marking of NPD risk factors and weighted sum of NPD risks. To decrease, avoid and eliminate NPD risks, a synthetic evaluation of NPD investment decision is made.

关 键 词：新产品开发 风险 评价 决策 

分 类 号：F273.2[经济管理—企业管理]