内江市旅游业再发展战略问题研究  

On Tourism Redevelopment Strategy in Neijiang

作　　者：邓谋优[1] 杨雪梅[2] 邱彦[1] 贺晓燕[1] 

机构地区：[1]内江职业技术学院经济管理系,四川内江641100 [2]内江职业技术学院思政部,四川内江641100

出　　处：《内江师范学院学报》2013年第12期28-35,共8页Journal of Neijiang Normal University

基　　金：内江职业技术院院级立项课题"内江市旅游业再发展战略问题研究"(2012-5)

摘　　要：近10年来,内江市旅游业总体发展迅速,但也面临着亟待解决的突出问题.为此,在分析内江市旅游业发展特征的基础上进一步指出,旅游形象定位不准,旅游资源整合力度不够,旅游产品竞争力不强,旅游投入不足,区域旅游协作程度不深是制约全市旅游业可持续发展的关键性因素,进而提出了实现旅游业再发展战略的对策建议.The tourism industry of Neijiang City is faced with many problems in dire need of a solution although rapid progress is made during the recent 10 years. After analyzing the characteristics of the tourism industry of Neijiang City, the factors that prevent the tourism industry of Neijiang City from sustainable development are found out： the inaccurately positioned tourism image;the improperly integrated tourist resources;the poor competitiveness of tourist products; the insufficient tourism investment; the inadequate regional tourism coordination with other regions. In view of this, corresponding counter policies for the tourism redevelopment were presented.

关 键 词：旅游业 发展战略 内江市 

分 类 号：F592.7[经济管理—旅游管理]