易货贸易:中小企业的另一种选择  

作　　者：张贝贝[1] 王伟男[1] 伊博丽 

机构地区：[1]北方工业大学经济管理学院,北京100144

出　　处：《对外经贸》2013年第12期21-23,共3页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：北京市大学生科学研究与创业行动计划项目"中国现代易货贸易发展问题研究";项目编号:1302

摘　　要：依靠电子商务平台,现代易货贸易摆脱了传统易货贸易在时间、空间和货物匹配方面的束缚,重回世界贸易舞台。结合中小企业操作灵活的特点,易货贸易可以作为销售方式多样化的选择之一。从中小企业角度分析易货贸易的优势,阐述了目前易货贸易的三种主要形式,并指出开展易货贸易初期中小企业可能面临的困境及对策。The modem barter trade gets rid of the fetters of timing, space and matching of goods which the traditional barter trade exists by the e - commerce platform, and therefore it returns to the international trade. Associated with the characteristic of easy operation of SMEs, it can be one of choices of diversified sales. It analyses advantages from the aspect of SMEs, and it displays the main three kinds of barter trade currently, in addition, it also points out the difficulties which SMEs are able to face and its solutions in the early barter trade.

关 键 词：易货贸易 中小企业 易货模式 易货困境 

分 类 号：F279.23[经济管理—企业管理]