提升城市报道的传播影响力探析——以《新周刊》“城市”专栏为例  

On the Strategy to Enforce the Communication Influence of the City Reports:Taking New Weekly “City” Column as an Instance

作　　者：吴玉兰[1] 邢春燕[1] 

机构地区：[1]中南财经政法大学新闻与文化传播学院,湖北武汉430073

出　　处：《武汉理工大学学报（社会科学版）》2013年第6期951-956,共6页Journal of Wuhan University of Technology:Social Sciences Edition

基　　金：2011年国家社科基金规划项目(11BXW008)

摘　　要：城市的文化内涵和精神是城市文化软实力的体现;而城市报道作为文化传播的载体,是构建城市文化软实力的有效方式。综合运用文化软实力、传播影响力等相关理论,选取《新周刊》"城市"专栏2011年度24期中刊发的42篇城市报道为研究范本,运用内容分析法,探析了《新周刊》城市报道的特色,探讨了如何通过优化议程设置,整合传播模式,重构话语空间策略,提升城市报道的传播影响力,以构建城市文化软实力。The cultural meaning and spiritual manifestation of a city are the reflections of the urban cultural soft power city reports as a carrier of cultural transmission,are effective medium for building urban cultural soft power.In this paper, cultural soft power, communication influence and some other related theories are used. New Weekly＇s City column published in 2011, a total of the 42 cities reports were chosen for this study.On the basis of this document and the content analysis approach,the char- acteristics of the city reports are studied in New Weekly to explore the role of the communication in- fluence of city reports played in building cultural soft power.This study founds that New Weekly city reports can enhance the communication influence of the city reports, thus deepen the soft power of ur- ban culture by optimizing the agenda setting, integrated communication mode, reconstruction the dis- course space.

关 键 词：《新周刊》 城市报道 文化软实力 传播影响力 

分 类 号：J0-05[艺术—艺术理论]