计划行为理论框架下城际出行方式选择分析  

Analysis of intercity travel mode choice in theory of planned behavior

作　　者：景鹏[1,2] 隽志才[2] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200052 [2]江苏大学汽车与交通工程学院,江苏镇江212013

出　　处：《中国科技论文》2013年第11期1088-1094,共7页China Sciencepaper

基　　金：教育部人文社会科学研究基金资助项目(11YJC630084);江苏省社会科学基金资助项目(11SHD011)

摘　　要：根据计划行为理论设计了针对都市圈内城际间普通列车、动车组、高铁和长途汽车4种出行方式选择的心理影响因素的调查方案,在样本通过信度和效度检验的前提下分析了行为态度、主观规范、感知行为控制和行为意向的相关关系,并建立结构方程模型。发现计划行为理论各变量的关系范式能够较为成功地应用于城际出行方式选择行为之中,其中"主观规范"在各种出行方式中对选择行为意向的影响最为显著。通过研究能够确定干扰城际出行方式选择行为的关键心理因素,为城际出行的需求管理策略提供理论支持。The study make use of a sample of travelers in railway station and coach station to survey psychological predictors of the intention in the theory of planned behavior（TPB） to use four travel modes： the ordinary train, the bullet train, the high-speed railway and coach. After validation of the sample by cronbach＇s alpha reliability coefficient the relationship of attitude, subjective norm, perceived behavior control and intention is analyzed and modeled by structural equation model （SEM）. The results demon- strate that the pattern of the original TPB is applicable to explain the intention to use various travel modes, and subjective norms have the most significant impact on the intentioN The results can be used to figure out the psychological factors that are important to the mode choice behavior. Travel demand management （TDM） can also be benefit from the TPB.

关 键 词：交通规划 城际 出行方式选择 计划行为理论 

分 类 号：F224[经济管理—国民经济] U125[交通运输工程]