走出绿色创业的困境——基于创业者、消费者与政府三方博弈的视角  

Going out of the green entrepreneurial dilemma——Analysis from the perspective of the three-party static games between entrepreneur,consumer and government

作　　者：周慧[1] 崔祥民[2,3] 

机构地区：[1]苏州科技学院教育与公共管理学院,江苏苏州215009 [2]南京大学商学院,江苏南京210098 [3]江苏科技大学公共管理学院,江苏镇江212003

出　　处：《镇江高专学报》2014年第1期29-31,35,共4页Journal of Zhenjiang College

基　　金：江苏省高校哲学社会科学基金项目(2011SJD630052);江苏科技大学社科基金项目(633091201);江苏科技大学博士启动经费(35091105)

摘　　要：绿色创业企业发展、生态环境的改善是个系统工程,需要绿色产品的供应方(绿色创业企业)、需求方(消费者)以及监管方(政府)的相互协同,共同发挥作用才能获得良性发展。而三方作为独立的利益主体,又有着各自的利益考量,需要建立创业企业、消费者与政府三方博弈模型,分析三方参与绿色活动的概率,探讨促进绿色创业良性发展的实现路径。The development of green enterprises and improvement of the ecological environment is a systematic en- gineering, which needs mutual cooperation and function from the green product suppliers （green enterprises）, the demand sides （consumers） and the regulatory sides （government） for better development. The three parties as an independent subject of interest have their own interests. Therefore, a game model of the three-party static games is needed to be established to analyze the probability of three party participation in green activities and to find out the path to promote healthy development of green business.

关 键 词：绿色创业 绿色消费 政府扶持 博弈 

分 类 号：F272.15[经济管理—企业管理]