宁波市本土连锁超市发展战略探析  

Analysis: Development Strategy for Chain Supermarkets in Ningbo

作　　者：王晓燕[1] 冯革群[1] 

机构地区：[1]宁波大学建筑工程与环境学院,浙江宁波315211

出　　处：《宁波大学学报（理工版）》2014年第1期98-102,共5页Journal of Ningbo University：Natural Science and Engineering Edition

摘　　要：在外资连锁超市纷纷入驻宁波的今天,宁波连锁超市业已形成了本土与外资对峙的局面.笔者从外部经济、竞争优势、环境趋势3个方面分析了宁波连锁超市发展现状,并探讨了本土连锁超市的发展战略.With more and more foreign chain supermarkets entering Ningbo, the competition between the domestic and foreign chain supermarkets has been growing intense. How to overcome the disadvantage and get a share in market is worth discussing for local chain supermarkets. This article first analyzes the state in quo in the field and then discusses the development strategies of chain supermarkets in Ningbo.

关 键 词：宁波市 连锁超市 发展战略 

分 类 号：F713.50[经济管理—市场营销]