关于文学期刊数字化运作的思考  

A Few Problems in Digital Operation of Literary Journals

作　　者：丁光梅[1] 

机构地区：[1]北京印刷学院新闻出版学院,北京102600

出　　处：《出版科学》2014年第1期76-78,共3页Publishing Journal

基　　金：北京印刷学院校级重点资助项目"媒体公共关系研究"(E-a-2012-10)成果之一

摘　　要：在数字化背景下,利用数字媒体争取更多读者,拓展更广阔的市场空间已成为多家文学期刊社的共识。但在数字化运作中,如果忽略相关问题,其数字化之路也会遭遇困境。基于此,本文从强化文学内容提供商的角色意识、注意不同形态文学期刊的差异性和品牌理念的统一性、加强对数字文学期刊的宣传推广三方面提出文学期刊数字化运作中应注意的问题。In the digital context, using the digital media to attract more readers, and develop a broader market spaces has become the consensus of several literary periodicals. In the digital operation, if ignoring the problems related to the digitalization, the road will encounter difficulties. Based on this, this paper trys to put forward a few problems in digital operation of literary journals from strengthening the role of literary content providers awareness, pay attention to the differences of different forms of literary journals and brand concept of unity, to strengthen the promotion of digital literary journal.

关 键 词：文学期刊 数字化 内容提供商 品牌理念 宣传推广 

分 类 号：G235[文化科学]