城市教育影响力的影响因素研究——基于受众视角的多案例研究  

Research on the Influencing Factors of Urban Educational Influence——Multi-case Study Based on the Prospective of Audience

作　　者：张慧颖[1] 杨琳[1] 张立迁[1] 

机构地区：[1]天津大学管理与经济学部,天津300072

出　　处：《河北科技大学学报（社会科学版）》2013年第4期16-22,30,共8页Journal of Hebei University of Science and Technology:Social Sciences

基　　金：天津市教委重点立项调研课题(jwdy-20111007)

摘　　要：教育影响力与城市发展的互动日趋频繁,营销理论在促进双方深层次互动发挥了重要作用。以营销理论为基础,以城市教育体系中具有较高影响力的高校和职业培训机构为研究对象,从学生、政府、兄弟院校、企业四种受众群体为视角建立理论模型;以天津大学及安博教育机构为案例,采用ALTAS质性分析软件探索城市教育影响力的影响因素,并提出在全国范围内扩大城市教育影响力的对策建议。The interaction of educational influence and city development has become more and more frequent, while marketing theory has played an important role in promoting the bilateral interaction. Based on marketing theory, regarding the strong influenial parts of universities and occupation train- ing institutions in the city educational system as the research objects, and from the prospects of uni- versity students, government, enterprise, and others universities, a theoretical model is established in this paper. As a case study of Tianjin University and Ambow Education Institutions, by means of ALTAS qualitative analysis software to explore the urban educational influencing factors, suggestions on expanding urban educational influence in the range of the whole country are put forward in the end.

关 键 词：城市教育 影响力 受众视角 

分 类 号：G523[文化科学—教育学]