农超对接供应链的效益分析——定价决策权威视角  

An Analysis on the Efficiency of Farmer Cooperative-supermarket Docking Supply Chain ——From the Perspective of Decision-Making Power

作　　者：徐广业[1] 黄胜忠[1] 王磊[1] 

机构地区：[1]西南政法大学管理学院,重庆市401120

出　　处：《中国流通经济》2014年第1期43-46,共4页China Business and Market

基　　金：重庆市社会科学规划项目"地区差异下多渠道供应链定价研究"(项目编号:2012BS46);重庆市教委软科学项目"基于农民专业合作社的安全农产品质量控制机制研究"(项目编号:KJ090103);中国博士后科学基金项目(项目编号:2013M531934);西南政法大学校级项目"网络嵌入性对农民专业合作社发展的影响研究"(项目编号:2012-XZQN31)的阶段性成果

摘　　要：随着大型连锁超市的发展和农民专业合作社的兴起,农超对接作为新型农产品供应模式应运而生。本文以"合作社+超市"的对接模式为基础,考虑了合作社和超市两个利益主体,把这种农超对接模式看成是由合作社和超市组成的两级供应链体系,运用博弈方法,针对合作社和超市在农超对接过程中的定价决策权威不同,分不同情况建立相应的博弈模型。最后结合模型分析合作社和超市的决策,以期能够对现实中合作社和超市参与农超对接进行决策时有一定的借鉴作用。With the development of large chain supermarkets and the rise of farmer professional co-operatives, the farmer cooperative-supermarket docking supply chain, a new agri-product supply chain mode, rises in place. Based on the mode of farmer cooperative - supermarket docking, and with the consideration of two interest subjects of the cooperatives and supermarkets, the farmer cooperative - supermarket docking is regarded as a two level supply chain system which is composed of the cooperatives and supermarkets. According to the different of the pricing power in cooperatives and supermarkets, the authors establish some game models under different conditions. Finally, combined with the models, the authors analyze the decision-making of cooperative and supermarket to provide some references for the practice of farmer cooperative - supermarket docking.

关 键 词：农超对接 供应链管理 定价 决策权威 

分 类 号：F274[经济管理—企业管理]