遵循儿童认知规律的春节礼品设计  

The Spring Festival Gifts Design Which Follows Children's Cognitive Rules

作　　者：杨淳[1] 

机构地区：[1]广东轻工职业技术学院,广州510300

出　　处：《包装工程》2014年第2期105-109,共5页Packaging Engineering

摘　　要：目的研究符合儿童认知规律的春节礼品的设计方法。方法通过用户走访与产品调研,对春节送礼习俗及儿童春节礼品的特征进行分析,基于发现的问题在具体项目实践中进行针对性的设计,并在此基础上对设计方法进行理论归纳。结论提出了儿童春节礼品设计的3大原则:视觉设计遵循卡通化原则、行为设计遵循趣味互动原则、情感设计遵循浅显易懂原则,并探讨在这些原则指导下的设计方法。儿童春节礼品应该从视觉、行为、情感3个层面围绕儿童认知规律进行设计,使其具有春节文化特色、富有精神内涵并易于儿童识别。Objective Research design methods of Spring Festival gifts which conform to children＇ s cognitive rules. Methods Analyze the features of gift giving custom and children＇ s gifts on Spring Festival through visiting the users and surveying products, conduct the targeted design in specific project practice based on the problems found and theoretically conclude the design methods on this basis. Conclusion Three principles of designing children＇ s gifts for the Spring Festival are put forward, including visual design conforming to carbonization principle, behavior design conforming to interest interaction principle, and emotion design conforming to being simple and easy principle, and the design methods based on these principles are discussed.In order to have festival culture characteristics and spiritual connotation and be easily understood for children, spring festival gifts for children should be designed based on their cognitive rules in vision,behavior and emotion.

关 键 词：春节礼品 认知规律 精神内涵 设计原则 

分 类 号：TB472[一般工业技术—工业设计]