社会责任投入增进价值创造的路径与时点研究——一个理论分析  

Theoretical Analysis on the Paths and Timing Horizon of Firm Value Creation of Corporate Social Responsibility

作　　者：龙文滨[1] 宋献中[2] 

机构地区：[1]广东技术师范学院会计学院,510665 [2]暨南大学管理学院,510632

出　　处：《会计研究》2013年第12期60-64,97,共5页Accounting Research

基　　金：国家自然科学基金项目"社会责任投入权衡;信誉资本和公司价值创造"(71372166)的资助

摘　　要：本文在Godfrey等学者的社会责任交易观的基础上,结合利益相关者理论、资源基础理论、利益相关者重要性理论等不同层面理论的学术思想,构建了一条"社会责任投入—利益相关者感知—信誉资本形成—积极交易实现—公司价值创造"的理论路径来解释社会责任投入与公司价值的关系,并将信誉资本解构为交易信誉资本、财务信誉资本和道德信誉资本三类,对顾客、员工、投资者和社区等维度的社会责任投入增进价值创造的具体路径和时点进行深入分析。通过探讨从企业社会责任行为、政策到结果的过程和潜在机制,本文拓展了社会责任领域的研究范围和思路,为企业正确承担社会责任提供了理论支持和决策指引。On the basis of Exchange View of corporate social responsibility( CSR),and combining different levels of theories,this paper establishes a theoretical path to explain the relationship between CSR investments and firm value,that is'CSR investments → stakeholder perception → reputation capital formation → active exchange achievement → firm value creation'. By analyzing specific paths and timing horizon of value creation of different CSR investments,including dimensions of investors,customers,employees and public welfare,and deconstructing the reputation capital as Exchange Reputation Capital,Financial Reputation Capital and Ethical Reputation Capital,the authors intend to clarify the understanding of processes and underlying mechanisms through which CSR activities and policies lead to particular outcomes.

关 键 词：社会责任投入 信誉资本 价值创造 路径 时点 

分 类 号：F270[经济管理—企业管理]