消费者对食品包装材料安全的认知与使用行为研究  

Influences of Packaging Attributes on Consumers' Perception and Using Decisions

作　　者：许佩佩[1] 陈默[1] 尹世久[1] 王志伟[2] 

机构地区：[1]曲阜师范大学,日照276826 [2]暨南大学产品包装与物流广东普通高校重点实验室,珠海519070

出　　处：《包装工程》2014年第3期107-111,共5页Packaging Engineering

基　　金：国家自然科学基金(71203122);教育部人文社科资助项目(11YJCZH013);产品包装与物流广东普通高校重点实验室开放基金(2011008);山东省优秀中青年科学家科研奖励基金(BS2012CL019)

摘　　要：目的包装材料日益成为食品不可分割的重要组成部分,但其对食品安全的重要影响却未引起足够重视。方法基于山东省1165个消费者样本数据,分析了消费者对常见食品包装材料安全性的认知与相关态度,研究了消费者的包装材料选择与使用行为。结果消费者对食品包装安全不够重视,难以有效获取相关知识与信息。结论消费者对食品包装材料的安全性缺乏鉴别能力,导致误用或滥用行为普遍存在。Objective Packaging is increasingly becoming an indivisible part of food. However, its important influence on food safety has been ignored. Methods Based on the 1165 customer samples in Shandong province, the consumers＇ perception and attitude on the safety of food packaging material were analyzed in this paper, including the consumers＇ choice and using behavior of packaging materials. Results The results showed that consumers paid less attention on food packaging safety and it was difficult to effectively gain relevant knowledge and information. Conclusion The lack of ability to identify the safety of food packaging materials leads to the ubiquity of misuse or abuse.

关 键 词：食品包装 安全 消费者认知 使用行为 

分 类 号：TB484[一般工业技术—包装工程] TS206[轻工技术与工程—食品科学]