交互式网页产品美学知觉维度研究  

The Study of Dimensions of Interactive Web Aesthetic Perception

作　　者：李宏汀[1] 何红 张寅[1] 张露超[3] 

机构地区：[1]浙江理工大学理学院心理系,杭州310018 [2]新浪技术(中国)有限公司,北京100080 [3]浙江理工大学机械与自动控制学院,杭州310018

出　　处：《人类工效学》2013年第4期10-13,22,共5页Chinese Journal of Ergonomics

基　　金：教育部人文社科规划基金(12YJC190018)

摘　　要：目的通过对美学知觉的不同维度进行实验研究,从而获得量化美学知觉测量工具。方法首先基于以往研究收集了描述网页产品美学知觉的形容词,然后分两个阶段对557名大学生进行网页美学知觉评价,并通过探索性因素分析,得出美学知觉结构,然后对198名大学生采用验证性因素分析对该结构进行验证。结果探索性因素分析结果表明交互式网页美学知觉维度结构包括表现力和协调性两个维度,验证性因素分析结果表明该结构模型与实测数据有较好的拟合度。结论交互式网页产品美学知觉主要包括两个维度以及15个形容词,本研究获得了对于交互式产品美学知觉量化测量工具。Objective The aesthetic perception measured tool was established by the research of different dimensions of aesthetic perception.Method Based on previous studies,this research used exploratory factor analysis of 557 university students＇ questionnaires to construct the dimensions of interactive web aesthetic perception and the dimension structure were verified by means of confirmatory factor analysis.Result Exploratory factor analysis results showed that there were two dimensions of interactive web aesthetic perception：expressive force and coordination.The dimension structure had a good fitting degree by confirmatory factor analysis.Conclusion According to the results,aesthetic perception measured tool which included fifteen adjectives and two dimensions was established.

关 键 词：交互式网页 美学知觉 维度 可用性 

分 类 号：TB18[一般工业技术] TB472