沿海地区会展业现状、问题及对策  

On Coastal Exhibition Industry's Problems

作　　者：赖广昌[1] 

机构地区：[1]上海科学技术职业学院,上海201800

出　　处：《开放导报》2014年第1期98-101,共4页China Opening Journal

摘　　要：沿海地区会展业发展迅速,产业规模不断扩大,经济带动作用不断增强,有效推动了沿海地区经济发展。但目前仍面临着产业发展模式有待优化、发展总体规划缺乏、区域发展不平衡、场馆利用率分化严重、缺乏国际化品牌及中小城市市场化转型滞后等问题。应构建市场与行业协会互动平台,健全行业培育与品牌提升体系,完善区域协调和资源共享机制,推动城市化与产业提升融合,进一步促进沿海地区会展业健康快速发展。The exhibition industry has a rapid development in the coastal area. Its economical effluence increase a lot with the construction of the industrial facilities. The continually expanding industrial scale promoted the economic development effectively in the coastal areas. However, the industrial development model should be optimized with lack of overall planning of the development, the exhibition industry is not balanced and the utilization rate of the exhibition hall of the cities is very different, International brand is not enough and the market transformation of the medium-sized cites s lag. Based on the present situation and problem of the exhibition industry, this essay gives some relative suggestions.

关 键 词：沿海地区 会展业 现状 问题 对策 

分 类 号：F713.83[经济管理—广告]