广告投入与销售量的关系  

The Relationship between Product Sales and the Input of Advertisement

作　　者：陈长[1] 

机构地区：[1]长江职业学院,湖北武汉430074

出　　处：《湖北成人教育学院学报》2014年第1期96-98,共3页Journal of Hubei Adult Education Institute

摘　　要：本文利用数学模型来对广告的投放进行一些科学分析,主要涵盖广告的最佳投放时间广告投放策略,同时也对不同的行业、不同的产品、甚至同一产品的不同周期,广告的投放时间、投放程度、以及投放市场的选择进行了阐述。并利用数字模型来检验广告的投放是否达到企业的最佳效果。This paper is the use of mathematical models to the advertising managementto conduct scientific analysis, which mainly covers the best advertisingdelivery time and advertising strategy, but also on the different industries,different products, even the same cycle of the products, delivery time,delivery, advertising and market are described. And the advertising can achieve the best effect of enterprises, we use mathematical models to test.

关 键 词：数学模型 最佳广告宣传时间 广告策略 最佳效果 

分 类 号：G279.2[文化科学—档案学]