电影海报的中西融合及创意设计  

Chinese-Western Integration and Creative Design of Movie Poster

作　　者：邢宏亮[1] 

机构地区：[1]沈阳航空航天大学,沈阳110136

出　　处：《包装工程》2014年第4期17-20,共4页Packaging Engineering

基　　金：辽宁省教育厅人文社会科学项目(W2012028)

摘　　要：目的研究中西方电影海报设计文化的融合方式,以及提升电影海报艺术品位的方法。方法通过对中西方电影海报设计理念、设计特征、设计风格的差异比较和对电影海报经典作品的分析,阐述了提高电影海报创意设计艺术的可行性途径。结论中西方设计文化必将逐渐走向视觉语言的融合,中国电影海报设计只有立足本国实际,充分吸收、借鉴西方现代设计理念、风格与先进手段,以崭新的艺术视角、新思维寻找属于自己独特的视觉语言,才能更具特色,更富活力。Objective It studied the integration ways of Chinese-Western movie poster design culture and methods of promoting the art taste of movie poster. Methods Through comparison of design ideas, characteristics and style differences of Chinese-Western movie poster and analysis od classical works, it elaborated the feasible ways to improve crative design art of movie poster. Conclusion Chinese-Western design culture must be gradually integration of visual language.Based on domestic actual situation, taking advantage of western modern design and advanced technologies, and obtaining own unique visual language with new artistic vision and new concept, Chinese movie poster design will be more particular and more energetic.

关 键 词：电影海报 创意设计 融合 

分 类 号：J524.3[艺术—艺术设计]