背景异质性、创业态度与创业倾向关系的实证研究--以高校研究生为研究对象  

An Empirical Study on the Relationship among Background Heterogeneity,Entrepreneurial Attitude and Entrepreneurial Intention——Based on Questionnaire Survey to Postgraduates

作　　者：王玉燕[1] 林汉川[2,1] 王建秀[3] 

机构地区：[1]对外经济贸易大学中小企业研究中心 [2]对外经济贸易大学国际商学院 [3]太原师范学院经济系

出　　处：《中国社会科学院研究生院学报》2014年第1期68-78,共11页Journal of Graduate School of Chinese Academy of Social Sciences

基　　金：国家自然科学基金重点项目(71332007);对外经济贸易大学优秀博士学位论文培育基金和对外经济贸易大学研究生科研创新基金(201323)资助项目;北京企业国际化经营研究基地资助项目

摘　　要：通过文献回顾与研究假设,构建了异质性背景下高校研究生创业态度与创业倾向的关系模型,对八所高校在校研究生进行问卷调查,根据问卷信度与效度检验结果,提取数据建立定序Logit模型,探析异质性背景下创业目的、创业素质、创业能力、创业环境认知等创业态度因素对创业倾向的影响。研究表明,高校研究生创业倾向符合"二力驱动"模型。具体而言,研究生创业倾向在性别、父母创业经历以及家庭收入方面存在背景差异效应;创业态度对创业倾向的提升存在内在的动机诱导效应、素质强化效应、能力集聚效应以及外在的环境约束效应。This paper firstly builds a relational model between entrepreneurial attitude and intention of university postgraduates by literature review and hypothesis. Then we design a questionnaire to survey postgraduate students in five regions. Finally, we extract data and build up ordinal logit model to find out the influence of entrepreneurial attitudes （such as en- trepreneurial purpose, quality, competence and environment） and background differences on entrepreneurial intention. This study shows that. Postgraduate＇s entrepreneurial inten- tion conforms to the ＂two force driving＂ model, which consists of internal driving force and external pulling power. Specifically, there is a background-differentiated effect because of significant differences in entrepreneurial intention of graduates in aspects of gender, parents＇ entrepreneurial experiences and household income; and entrepreneurial attitudes have internal motivation-stimulated effect, the quality-intensified effect, the ability-combined effect and ex- ternal environment-constrained effect on promotion of entrepreneurial intention.

关 键 词：创业倾向 创业态度 背景异质性 研究生 定序Logit模型 

分 类 号：F272[经济管理—企业管理]