对冲偏见:关于国际传播的策略研究  

Hedging Prejudice:the Research on the International Communication Strategy

作　　者：喻国明[1] 易艳[1] 

机构地区：[1]中国人民大学新闻学院,北京100872

出　　处：《山西大学学报（哲学社会科学版）》2014年第2期119-123,共5页Journal of Shanxi University(Philosophy and Social Science Edition)

基　　金：北京市支持中央在京高校共建项目(优博论文导师资助)

摘　　要：在国际传播中,偏见一直扮演着抑制传播效果发挥的角色。因此,对偏见进行多维度的分析有助于制订出更加适宜的国际传播策略。一直以来,社会文化和新闻媒体被认为是偏见形成的主因。文章在同意这一判断的基础上认为:"偏见"有其存在的现实合理性;从文化的知觉程度和偏见的心理机制两个维度分别对社会文化和新闻媒体进行分析,有利于我们认识偏见发生作用的深层机制。针对这一深层的作用机制,结合具体的媒体实践,为今后的国际传播提出了若干建议。In the international communication, prejudice always playsd the role of inhibiting communication ettect. Therefore, multi - dimensional analyses of the prejudice helps to develop more suitable international communication strategy. For a long time, social culture and news media are regarded as the main factors of prejudice. The paper a- grees to this judgment and believes that＂ prejudice＂ has its rationality in reality and that analyses of social culture and news media respectively from the psychological mechanism of prejudice and the perception degree of culture are helpful to grasping deep mechanism of prejudice works. According to this mechanism and in combination with con- crete media practice, we put forward corresponding suggestions for the future international communication.

关 键 词：偏见 社会文化 报道框架 心理机制 传播策略 

分 类 号：G206.2[文化科学—传播学]