电信运营商面对OTT的战略选择  

Strategic Selection of Telecom Operators to Counter OTT

作　　者：张敏[1] 宋杰[1] 刘晓峰[1] 

机构地区：[1]中国电信股份有限公司广东研究院,广州510630

出　　处：《电信科学》2014年第2期142-146,151,共6页Telecommunications Science

摘　　要：分析了OTT的迅猛发展对电信运营商的影响,比较了OTT与电信运营商的差异,通过对国内外电信运营商的案例分析,提出了电信运营商应对OTT战略选择的建议。The influence which OTT brings to carriers was analyzed,the differences between OTT and telecom operators were compared,and the strategic selection for the domestic telecom operators was proposed by domestic and foreign telecom operators case study.

关 键 词：电信运营商 OTT 战略 

分 类 号：TN915.07[电子电信—通信与信息系统]