物联网环境下的读者关系管理  

Reader Relationship Management(CRM) under the Environment of Internet of Things

作　　者：张淼[1,2] 

机构地区：[1]中山大学资讯管理学院 [2]华南师范大学图书馆

出　　处：《图书馆论坛》2014年第3期73-77,47,共6页Library Tribune

基　　金：广东省图书馆学会科研课题"基于手机二维码的高校图书馆移动参考咨询服务研究与实践"(项目编号:GDTK1235)研究成果之一

摘　　要：文章比较物联网与读者关系管理(图书馆CRM)的内涵与体系结构,指出物联网能够跨越多个渠道收集最详细的读者信息,弥补图书馆CRM的不足,成为实现图书馆CRM的助推器。提出如何构建物联网环境下读者关系管理的创新体系。The article first talks about the obstacle when applying Internet of Things and reader relationship management to library. By comparing the connotations and system structures of Internet of Things and reader relationship management （library CRM） , it demonstrates that the Internet of Things can gather the most detailed reader information from various sources to remedy the deficiency of existing library CRM, thus becoming a library CRM booster. Finally, the article puts ：forward how to build innovation system of reader relationship management under the environment of Internet of Things.

关 键 词：读者关系管理 CRM 物联网 二维码 

分 类 号：G251[文化科学—图书馆学]