存量市场与效率营销  

How Inventories Affect Marketing Efficiency

作　　者：曾祥[1] 

机构地区：[1]北京市精英智汇营销顾问有限公司

出　　处：《今日工程机械》2014年第2期92-93,18,共2页Construction Machinery Today

摘　　要：中国GDP的快速增长带来整体国力的大大增强，销量规模的快速扩张也给工程机械厂商带来企业实力的迅速提升。这种状况的持续必须建立在市场需求持续高速增长的前提下，而这种前提不是永恒的。Nearly all brands have won fame during the past golden decade when manufacturers still enjoyed mild completion which was a f t e r a l l a g a i n s t t h e m a r k e t r u l e s. S a l e s may rise in the incremental market, but not high-valued brands. Compared with domestic sellers, foreign brands make themselves much better to compete in the inventory m a r k e t, f o r t h e y p r e s e r v e a p r e m i u m clients list as well as the lowest wastage rate. Domestic brands should transform the extensive management mode to find better positions in the inventory market.

关 键 词：市场需求 营销 企业实力 工程机械 GDP 国力 厂商 

分 类 号：F274[经济管理—企业管理]