连锁超市的零售价格与营销策略思考  

Thoughts on Retail Price and Marketing Strategies of Chain Supermarkets

作　　者：苗晓娜[1] 

机构地区：[1]河南牧业经济学院工商管理系

出　　处：《价格月刊》2014年第2期72-75,共4页

摘　　要：大型超市是目前国内零售企业与外资零售企业竞争的焦点,这类零售企业也是国内发展最快的业态之一,在分析国内外连锁超市发展状况和连锁超市零售价格策略的基础上,对连锁超市的营销策略进行了思考。As one of business forms which saw the fastest growth at present, large supermarkets are currently sitting on the focus of domestic retail enterprises and foreign-funded retail enterprises competition. Based on the analysis of domestic and foreign chain supermarket development and retail price strategies, the paper gives thoughts on chain supermarket marketing strategies.

关 键 词：连锁超市 零售价格 营销策略 

分 类 号：F713.5[经济管理—市场营销]